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Personalised Video Campaigns
As VideoSmart's Tech Team Lead I led design and animation for more than five personalised video campaigns for American Express, and also worked on Deloitte, Shell, PwC and Legal & General.
Selected work · 2 videos
What’s included
- One master template, thousands of tailored versions
- Storyboard and After Effects animation
- Working with developers to plug in customer data
- Quality-checked output at campaign scale
Tools
After Effects, Cinema 4D, Premiere Pro, DaVinci Resolve, Illustrator, Photoshop.
FAQ
What is personalised video?
One animated template filled automatically with each viewer’s own details, such as a name or figures, so every person gets their own version.
Have you done it for large brands?
Yes. I led the design and animation for more than five American Express personalised campaigns, and worked on projects for Deloitte, Shell, PwC and Legal & General.
Do you work with our developers?
Yes. I have led the liaison between design and developers on tight deadlines.