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P&O Cruises: Personalised Video Campaign
A personalised video campaign for P&O Cruises. Every customer received their own version, built around their name, membership tier, ship and cruise credit.
Every customer received their own video, and I designed and implemented the personalisation. The video shown here is one example of many versions.
How the personalisation worked
- Name: each customer’s name appeared as unique on-screen text (in this example, “Mrs Smith”).
- Membership tier: customers belonged to one of several tiers, and the tier decided which version of the video they saw. This example is for the Pacific tier.
- Ship: “You last travelled with us on Britannia”. Customers had sailed on six or seven different ships, and I swapped clips depending on which one.
- Recommendation (around 0:42): a recommendation personalised to each viewer, based on what the client needed to show.
- Future cruise credit (around 0:51): a value that was different for every customer, depending on the credit they had accumulated.
This is one of many personalised elements in the campaign. Each viewer’s video combined all of them automatically.
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